In 1998, Nationwide Focused Publications discovered a relatively untapped Market. Advertisers were discovering the purchasing power of the 'modern'college student. No longer were Mom & Dad controlling the 'purse' strings. The independent student had disposable income and local businesses were looking for ways to reach those students and get their messages in front of this burgeoning consumer market.

About the same time Universities were starting to feel the 'crunch'. Printing costs were skyrocketing and the challenge of producing a Student Handbook or New Student Directory in the midst of budget constraints were daunting.

NFP had a vision. Advertisers want to reach those students and Universities need to pay for printing and production. Why couldn't one help offset the other? Our first client Emory University in Atlanta was on the right track, students were attempting to contact local advertisers.......BUT students are.....well, STUDENTS. They were not skilled sales people with countless hours of time for sales calls, call backs and prospecting. Students need to spend that time getting an education. Emory decided to let a professional sales organization market that advertising. The rest is history.

NFP now works with Universities around the country. Student Handbooks and New Student Directories represent a high percentage of this niche market. Occasionally a need for Yearbook Advertising or a high quality Career Guide will draw NFP into these arenas as well.

Advertising Sections for Student and University staff publications is the hallmark of our business at Nationwide Focused Publications. We would be very interested in discussing your needs. We can assist you in deflecting printing and publication costs. Our 'Turn-Key' Advertising Sections are attractive to both our University and Advertising Clients. Let us work with you on your next Student Publication. (Click here for contact information.)